How to Increase Your Sales by Building a Mobile App
December 4, 2018 (Investorideas.com Newswire) Back in the day, print ads were pretty much the only way to get new clients for a business. Now, however, we'll be tired to list all the online and offline activities a business owner can profit from to get clients. It's almost impossible to decide what the next big thing is going to be.
A lot has been said and written about business investments. The truth is, however, you never know which technology will pay off.
However, as statistics prove, investing a business app in Android or iOS programming language might be a win-win solution for any type of businesses. Just last year, there have been over 197 billion downloads in 2017 alone. By June 2017, there were over 3 million apps in Google Play alone.
Mobile commerce - the new black?
Looking at major VCs, you'll have no trouble noticing they mostly invest in apps. Perhaps, there's a grain of truth in such an approach, Android or iOS app programming really pays off better than simply building a website. Tech talent pool for mobile apps is huge, the question is, however: is building an app worth it?
Wanna hear some reasons in favor of that? Here we go.
Reason #1. Apps know users better
iOS mobile app development is fairly demanding money- and workforce-wise. However, at the end of the day, you get a product that's able to connect to users in a unique way.
A UI/UX designer can go an extra mile in engaging the customer. Let's take a look at a few ways to do it:
- Drive those who are close straight to your front door. The users that are near one of your offices, can get a notification to know that you're close by.
- 24/7 customer support- apps can work without a user specifically opening them - that's not the way websites usually work. So, a user will still be a part of your audience even without specifically choosing it.
Reason #2. Apps lower bounce rates
Bounce rates have always been a roadblock when it came to sale. Confronted with a sign-up form, a user would suddenly use motivation and eventually just leave the website. An app done by iOS mobile development can solve this issue by using autofill based on the information scraped about the user.
This advantage of business apps has already been used by food delivery companies that now use GPS to autofill the address instead of having a user do all that on his own.
Reason #3. Creating special offers
An app parses way more customer data than a website does - search history, for instance, your clients' shopping habits, the price range they prefer, etc. That's why ecommerce business app can be a powerful marketing tool - you can use it to create a personalized offer that will be way more difficult to resist.
Also, keeping up with clients via push-notifications often comes in handy since they are very difficult (almost impossible) to ignore. Sure, it's better to not be too enthusiastic about using this technology - sometimes it gets borderline annoying and can scare a customer-to-be off. However, at the end of the day, a regular amount of persistence is a winning move.
Reason #4. Your app is a new stream of income
If you're investing in an online business, could be you already have a lot of presence - a website, a Facebook page, Linkedin, Instagram, and Twitter accounts. Yet, putting some thought into something that's not particularly web-related is a smart thing to do - mobile app development is just a way to make sure you have another way to get clients.
After all, don't forget that some people don't use computers and laptops frequently - they'd be rather shopping on the go. For them, using a fully optimized mobile app would be way easier than struggling to make an order on the website.
There are 7.7. billion people in the world - having a business app is just a change to reach more of them.
Reason #5. Apps help you add value to client relationships
A revenue stream is just one of the few functions a business app can perform to help any business do better. There are a few others that are just as important in the long run. Building a strong connection between your brand and the audience is one of them.
If you don't get concentrated solely on the product and take a few steps to engage the audience, potential customers will not just choose your product by particular features - the company itself will now matter.
Here are a few steps you can discuss with an IT project manager towards engaging your audience:
- Organize meetups based on smartphone geolocation;
- Use users' phone cameras by starting a photo (video) contest;
- Share tips and advice in interactive ways - video, audio, animation.
All of the above will help you leave a mark in customers' lives driving them closer to the company.
Reason #6. Building apps is not rocket science
While it might seem extremely difficult to build an app that will work well and leave users happy, it's not the case these days. With a spiking growth of demand for mobile apps, there are a lot of iOS developer jobs. It shouldn't be much of a trouble to find remote Android developer that will take care of all the technological peculiarities. Remote employees are just as efficient as an in-house team can be.
Before launching an app, it's important to run a few tests. Nowadays, you don't even need to hire an in-house team for that: open a sign-up form for people who will be interested to be the first users of your app.
Everyone loves to be a pioneer. Chances are, a fair share of your audience wouldn't mind that either.
- There are a lot of ways to get clients for a business - a strong contact network, a beautiful website, and an impressive social media presence. Yet, looking at statistics and the actions of investors, developing an app stands out as a winning move. iOS application lifecycle can last for years which means all of your investments will be returned.
- Using the built-in features of your customers' smartphones (such as geolocation), you'll be able to offer your product to them as soon as they are in the area.
- An app is also a way to deliver value to your audience by becoming its primary source of entertainment and education. There are numerous ways to that - each one of these, if done properly, will deliver stunning results.
- Creating an app is not that expensive. Product manager salary can be super-affordable, especially when it comes to remote teams.
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