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Interesting trends about the Swedish gambling market


October 31, 2019 ( Newswire) Sweden is a very famous country and known for its amazing culture, clean street, and gambling habits. In Sweden, Gambling activities are very popular, there was a time when online gambling activities were at peak and people loved to play online casino and poker games. Online casinos were launched in 1994 after the Antigua and Barbuda government passed the free trade and processing zone act. Today most online casinos registered in Sweden are regulated under this act.

Recently, Swedish gambling regulatory body Spelinspektionen published its annual survey showing some interesting gambling facts and habits of Swedish citizens. This data can be very resourceful for different casino owners, who are looking to expand their gambling business into Sweden. This data can help them to design strategies, customized offers, and services to attract new customers.

According to the results, there have been around 10% decline in gambling participation activities in recent years. In 2013, the average gambling participation rate was 76% from the total Swedish population whereas in 2018 the gambling participation rate has declined to 66% showing a decline of 10%. This is the big challenge for casino owners to pop up with the declining demand and become profitable in such high business competition.

Along with the sluggish demand, the number of people claiming not to gamble has also reached 16%. The main reason behind this sluggish demand is that one out of three Swedish people could never win any single penny in gambling. According to the survey, the best payout casino games are video poker, craps, blackjack, baccarat, slots, etc. On a lot of Swedish sites, swedes can learn how to play card games with guides that can increase their skills in real money games. Around 22% of Swedish people have lost their confidence in gambling activities. Boredom is also the major reason behind the declining gambling activities.

The popularity of betting on offline games such as horse races, lotteries, bingo is also the reason for low online gambling activities. Swedish people preferred offline gambling and it generated more interest in offline gambling as compared to online gambling. Even though online casinos offer a lot of bonuses and offer such as at online casino bonus types. According to the survey, 57% of respondents would prefer offline gambling than to gamble online. Only 17% of Sweden population would prefer to gamble online. If you see the comparison, bingo has very few players on bingo websites than bingo halls.

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