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The most important elements to running a successful sales meeting


February 25, 2020 ( Newswire) Sales are the fulcrum of business. Without sales, a business simply would not make any money, and therefore, be unable to operate.

With selling being such a pivotal part of business, it's critical that you get the whole of your sales process right. From creating a sales funnel to generating leads - getting this all right gives you the best chance of closing the deal and making cash.

Day and time

There are ample ideas and theories about what day of the week is the best to try and sell something to somebody. The same can also be said about what time of day is most conducive when it comes to closing a sale.

For example, this research from London-based new business agency Alchemis identifies that certain days of the week and time of day have play a role in your chances of running a successful sales meeting.

So, when organising a sales meeting, make sure to do your research before you propose a meeting day and time to your potential customer.

Location and setting

As with any form of business meeting, the location and setting both play a huge role in the outcome of a sales meeting.

As with the date and time, there are many views on what is best. Do you make the potential customer feel as comfortable as possible by visiting them at their office? Do you invite them to your office and show them how reputable you are as a company? Or, do you hire a meeting room to try and take them out of their comfort zone?

There is no definitive data to suggest which approach is best, so perhaps evaluating each case on an individual basis is the most sensible way to go.

Setting a meeting agenda

Meeting agendas are something that you come across in business on a day to day basis. And, there's a reason why meeting agendas are so prevalent. Without and agenda, it's easy for a meeting to drift, and the initial purpose or goal not to be covered in enough details - something that you definitely don't want to happen when trying to sell.

Setting an agenda for a sales meeting also shows great organisation. And, organisation is a trait that many people like to see before committing to a business relationship. After all, would you want to invest in a product or service that's provided by an unorganised entirely?

The attendees 

With a solid plan and agenda prepared for your sales meeting, it's imperative that you ensure that the correct people are attending the meeting. Without the correct attendees, it's borderline impossible to reach a positive conclusion; in the case of the meeting organiser, the positive outcome would be a completed sale.

Ensure that the people in the meeting from your side have the knowledge and capability to answer questions that could arise. And similarly, you need to be certain that the people attending from the customer's side actually have the authority to authorise a purchase.

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