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Three Tips to Promote Your Business During Coronavirus


March 26, 2020 ( Newswire) The coronavirus and subsequent social restrictions have sent shockwaves through the market, and there's a good chance your business has been affected. With people confined to their homes for an indefinite amount of time, business across most all markets has slowed or even come to a standstill.

If you're one of the lucky ones whose business can still function during home isolation, it's more important than ever to get your name out there. Though these are challenging times on a personal and economic level, there are steps you can take to not only awareness of your company alive, but find new customers.

A good business adapts to the times and the market, and by using the tools at your disposal--the internet, social media, word of mouth--you can keep your business afloat even during these trying times and come out the other side unscathed and perhaps with a larger customer base.

Reallocate marketing costs

Perhaps now's a good time to invest more in your online marketing strategy. It may seem unwise to up spending during these uncertain times, but there are certainly reduced costs as a result of coronavirus, i.e. gas, food, office utilities. Consider what you're spending less on, and then think about reallocating some money to your online promotions. Since the whole world is turning online right now, that may be your best way of finding new customers. You can also look into measures like free ads, customer testimonials, or searching platforms like to find creative ways to increase your advertising budget.

Get your customers involved

Again, since everybody is home, glued to their screens, and likely looking for distractions from the news, now's a good time to amp up your user engagement strategy. Think about how you can get social media users to interact with your ads. People love chiming in with their opinions, especially when there's little else to do, so consider strategies that inspire your customers and potential customers to comment or interact with your business.

Trivia, contests, open-ended questions, and other strategies in a Facebook post can get your customers to converse with you in the comments and even share the post with friends. Consider the angle of your business and what elements appeal to the personal side of your audience. If you sell pet products, have a photo contest or ask people to share stories. If you're an accountant, ask people to share what they most regret buying in the past year. User engagement is a great way to build interest and increase shareability, both of which can be a great boon to your business in these times of self-isolation.

Reassess your social media strategy

It's safe to assume that social media use has skyrocketed now that everyone is confined to their homes. Chances are you already advertise on social media, but now's a good time to reassess your strategy and tailor it to the needs of the current situation. Think about the current mood, the day-to-day problems consumers are experiencing, and adapt your social media ads to reflect those challenges. Reassess your content, images, and marketing strategies to anticipate people's needs and catch more eyes. Facebook and other platforms are ripe grounds for getting your services and products out there.

Stay Afloat by Adapting

These are uncertain times for businesses, but there are always options for getting your name out there and attracting more customers. From utilizing crowd-sourced content and interactive advertising to checking out Personal Loans to keep you afloat while you push your business forward, there are measures you can take to withstand this rough period and perhaps find lasting solutions and customers that will be with you long after the crisis has ended.

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