NFTs In Soccer: Albert Tylis Had Set The Trend, WAGMI United Has Followed And Now Liga MX Parent Body is All Set To Join The Fray
February 3, 2022 (Investorideas.com Newswire) It is strongly predicted that in the post-pandemic environment, an increasing number of professional sports organizations will begin to make use of blockchain technology and leverage the power of digital currency, fan tokens and NFTs to augment their income potentials, and this chiefly through building more authentic connections with their fans and supporters.
In fact, during the course of the last one year and a half, we have witnessed a significant increase in demand for blockchain-based solutions in the world of music, art and collectibles. And this trend stretched into the world of professional sport in a big way when North American entrepreneur Albert Tylis announced the integration of an NFT ownership slot with Necaxa, a soccer club participating in Mexican soccer league Liga MX. As professional sports teams search for supplementary and non-traditional sources of income as well as of fan engagement and exposure, they have come to find that digital goods, mostly in the form of NFTs, to be an excellent solution as far as Gen Z and millennial fans are concerned and many actually credit Al Tylis for having foreseen this trend.
An English Football League Club Is Set to Be Purchased Using NFT
WAGMI United, a sports-themed crypto startup, has brought together a strong group of heavy pocket investors (many of who happen to be passionate crypto and NFT enthusiasts) with a view to purchase a major English Football League (second tier of English football, sitting right behind Premier League) club by using NFTs alone. They have already put forward a proposal to the club Bradford City AFC and if the negotiations reach fruition in line with WAGMI's designs, this will be the first time that a major football club will be purchased via using NFTs alone.
For people conversant with the NFT scene, a more important piece of news is perhaps that the WAGMI team of investors includes Gary Vaynerchuk, the well-known NFT evangelist. And according to Gary Vee (Vaynerchuk's more popular moniker in the crypto world), NFTs possess boundless potentials when it comes to connecting people and creating exciting, dynamic communities, chiefly because of NFT's support of open economy, its cross-platform interoperability and its ability to share ideas freely across different platforms.
Liga MX, NFTs and Albert Tylis
Albert Tylis of course created ripples in the sports world when he transferred a 1% ownership stake in the Club Necaxa through NFTs at an estimated price of about $1.3 million. However, it appears that Tylis is not the only one in the Mexican soccer scene who is enthusiastic about the power and potential of NFTs, and of cryptocurrency and blockchain technology in general.
According to recent news, Liga MX parent body's collaboration with the Serouno Group can mean that the soccer league is going to join the blockchain bandwagon soon. In that case, it will be one of the first major soccer leagues, rather than individual clubs, utilizing the technology. This can come off as a result of a collaboration of the Serouno Group (which manages the app Fan Zone, Liga MX's official fan app, in addition to creating unique digital products for the sports organization) with Bondly. According to a press release by Serouno, primary goals of the collaboration include improving fan engagement and strengthening the sense of community among the league's regular followers and club supporters.
Serouno further revealed that the app's contents from now on will include information and tidbits about all 22 teams with a view to make the teams more accessible to their respective fan bases as well as to a broader audience. We may mention here that based on viewership (over 100 million globally), Liga MX is ranked as the 4th most popular soccer league in the world.
And the league parent body's announcement post Albert Tylis' decision to sell Necaxa ownership stake through NFTs effectively admitted how Albert Tylis had played the role of the trendsetter in terms of revealing the potential of NFTs for Mexican soccer and for the world of sports in general.
But what does the future hold? According to industry sources, fan tokens in the sports world alone are already a $550 million business. There are predictions that in the space of the next few years, the market can grow into a $10 billion market. If this turns out to be true, we may well witness various full NFT ownerships of major clubs not only in Liga MX, but in all popular soccer leagues across the world.
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